B2B MEDIA EXECUTIVE COUNCILS
In today’s rapidly changing world B2B media executives find that it is helpful to support each other with ideas, strategies and best practices. MediaGrowth Councils consist of 7-10 B2B Media Leaders. Each group meets 3-4 times a year via GoToMeeting or in-person. Members discuss challenges and present on topics of their expertise to the other members. For more information, *protected email*, 530-268-4717
1. MediaGrowth Council Overview
A group of seven to ten, non-competing B2B media executives that discuss common interests and challenges, and support each other with experience and information. Council members will make a one-year commitment to the group and agree to confidentiality and active participation; contributing their expertise and knowledge.
2. Proposed Format for Meetings
- Meeting topic(s) to be decided by council members in advance
- MediaGrowth publishes an agenda, with the agreed-upon topic(s) to be discussed, to all council members in advance and communicate all meeting details.
- MediaGrowth will organize meetings and facilitate communication between meetings.
- Each council member will prepare for the discussions and bring questions, answers, resources, personal experiences, and possible solutions to related challenges.
- Council members will control the discussion based on the majority’s interest in the topic(s).
- In-person meetings will last for one-half day with lunch or dinner provided (Depending on the time preference of the majority of council members).
- Conference call meetings will last for 2-3 hours (Council members will decide if times should be extended).
- Private LinkedIn Group for council members to discuss topics at any time.
3. Topics Discussed at Previous Meetings
Council members will suggest additional topics
- Events – staffing, frequency marketing promotion, revenue, etc.
- Customer Data Platforms
- Monetizing Data
- Partnerships/Associations/Investments – how do they work
- Webinars – marketing, revenue models, list fatigue, integrated programs
- Audience Development – how, inside or outside, systems issues, staffing issues
- Research – monetization ideas, selling information, marketing, packaging
- International Issues – setting up your brand overseas, syndication, IP issues
- Editorial Quality – how to maintain, hire new editorial staff, differences in positions today
- Social Media – what is working, what isn’t?
- Video – Monetizing and offsetting costs? Strategy? Hosting customer videos?
- Native/Content/Advertorial Models – What are you selling? Labor intensive nature? Who sells? Who creates? Editorial controls
- E-Newsletters – list management – where? Oversaturation of messaging? Frequency? Ad models?
- Sales – how are you structured? Inside or outside sales? Integrated media sales vs. Product experts
- Business of the Business – how is your management team structured? Where are accountabilities? Budgeting/proforma/cost controls. What tools do you use to track? Open book? Personnel issues?
- Programmatic Ad Buying