How Bon Appétit Is Driving Engagement and Revenue with Its OTT App

Food lifestyle brand Bon Appétit has developed a recipe for viral long-form video series on YouTube, with its Test Kitchen editors starring as hosts. In 2018, the Condé Nast publication tripled its audience on the platform to more than 3 million subscribers, a number that has since grown to more than 3.9 million. The brand’s […]