Since the dawn of reporting, one question has been elevated above all others: Does this serve the public interest? In today’s increasingly polarized news environment, advertisers are dictating the kinds of content they will and won’t associate their brand with.
2020 Print Forecast: The Quad-LSC Merger Is Off, but Competition Might Still Suffer
Though the merger of megaprinters Quad and LSC Communications has been called off, publishers may still find it harder to strike a favorable printing deal in the coming months. Calling magazine and catalog printing “a broken part” of LSC, Tom
ABM Is Just Good Marketing
ABM is quickly becoming a staple of modern B2B revenue teams because it’s a simple idea that works. B2B sellers concentrate sales and marketing resources on a clearly defined set of target accounts and execute personalized campaigns designed to resonate
How Media Companies Can Maximize Revenue by Hosting Events
Hosting events provides a substantial revenue stream for Trade Media Companies. In this free webinar, industry thought leaders Todd Krizelman (MediaRadar) and Alon Alroy (Bizzabo), dive into the power of events from host and marketer perspectives – to show you
Hearst Promotes Three Execs, Begins Search for Chief Business Officer | People on the Move
Hearst Magazines announced new roles for three executives within its corporate sales and marketing structure, the first stages of a succession plan following last month’s departure of Michael Clinton, who retired and transitioned to an advisory role after spending the
Media Pitch: How MadHive Is Preventing OTT Ad Fraud
Now that over-the-top video is mainstream – with 52% of US adults using OTT services – marketers are rapidly shifting dollars to reach eyeballs on connected TV screens. As demand for inventory in the OTT advertising ecosystem increases, so does
Study: Majority of Metered Paywalls Aren’t Sustainable | News & Notes
A deep dive on paywalls… Harvard University’s Shorenstein Center on Media, Politics and Public Policy and the Lenfest Institute for Journalism released a detailed white paper on Tuesday summarizing the findings of a study evaluating the performance of digital subscriptions
Press Release: Condé Nast Announces New Global Leadership Structure
Condé Nast has appointed a new global leadership team designed to accelerate the company’s evolution into a 21st century media company. The new organizational structure combines Condé Nast and Condé Nast International into a unified global team and enhances focus
Introducing the 2019 Folio: 100 and Rising Stars Honorees
Throughout the year, we report on the good and bad things happening in and around the print and digital publishing world. Sometimes the stories offer true inspiration, while other times they make us and our readers cringe. But that’s business.
Meet the 2019 FUSE Media Summit Advisory Board
The FUSE Media Summit returns this Nov. 19-21, once again connecting digital media and technology executives for 2 ½ days of expert insights, boardroom case studies, and peer-to-peer discussion. To develop an impactful program, we’re working closely with a group