J2 Global Acquires BabyCenter In case you missed it: late last week, Johnson & Johnson sold BabyCenter—the online parenting and pregnancy resource that claims to reach “7 in 10 new and expectant moms in the U.S.” across its website, newsletters, social
Sandow’s Success Is Anything but Traditional
When Adam Sandow was founding his namesake company in 2003, his goal was to build a media business that would allow him to innovate and do things differently. “What we didn’t want to do is focus on the few basic
TIME Names New Sales, Marketing Leads | People on the Move
Five weeks into Keith Grossman‘s tenure as president of Time magazine, the list of new additions to its executive ranks is getting longer. Following last month’s appointment of chief legal officer Dana Rosen, Grossman notified staffers Tuesday that Viktoria Degtar is joining the company as
Press Release: Falfurrias Capital Partners, Industry Dive Seal Growth Partnership
Industry Dive, one of the fastest-growing B2B media companies in the U.S., and Charlotte-based private equity firm Falfurrias Capital Partners have announced a partnership in which Falfurrias will acquire a majority equity interest in Industry Dive.
PE Firm Acquires Majority Stake in Industry Dive
Charlotte, N.C.-based private equity firm Falfurrias Capital Partners has acquired a majority stake in Industry Dive, the seven-year-old B2B media company whose online verticals span 19 different sectors including banking, construction, retail and supply chain. Contacted via email, Industry Dive
How ALM’s New Ad Tech Product Drives Campaign Success
As marketers turn to first-party data, B2B media company ALM is developing a suite of new advertising products to meet their needs and stand out among competitors. The latest, an ad tech platform called Audience First, uses first-party behavioral and
Editor & Publisher Magazine Sold to Digital Media Consultant
A decade after rescuing it from an imminent shutdown, Duncan McIntosh has sold newspaper industry trade magazine Editor & Publisher to consultant Mike Blinder for an undisclosed sum. In an announcement late last week, E&P indicated that its upcoming October issue
FUSE Media Advisor Q&A: Bonnie Kintzer, Trusted Media Brands
Bonnie Kintzer, President & CEO of Trusted Media Brands, shares why it’s important to connect with industry peers at a tech-focused event like FUSE Media. She also discusses the role technology has played in driving TMB’s revenue growth and looks
Meredith Corp. Makes Digital-Side Promotions | People on the Move
Meredith Corp. announced several promotions within its Digital Content Group this week: Jessica Plautz was promoted to the director of content operations, succeeding Ron Kelly, who departed the company in July. Since June 2016, Plautz has served as the digital
Forget Behavioral Targeting – Ad Format Is the Real Problem
Publishers get roughly 4% more revenue for an ad impression that is cookie-enabled – or personalized – versus one that isn’t, according to a recent study by researchers at Carnegie Mellon University, University of Minnesota, and University of California, Irvine.