To avoid future brand-safety embarrassments, agencies are increasingly looking to buy directly from premium-quality content owners on YouTube. “We are seeing a huge increase in demand from agencies in our own YouTube inventory bought directly at meaningful CPMs,” said a
Want to Build Trust with Readers? Try Adding a Box that Explains the Story Process
Providing readers with supplementary information on how a journalist approached a story seems to be effective in building reader trust of the news organization, according to a study out Tuesday from the Center for Media Engagement at the University of Texas, Austin. But tests
Press Release: Wiley Awards all North American, UK, and APAC Product Offprints to Sheridan
In a move to bring the bulk of their journal offprint work to one best-of-class provider, Wiley selected Sheridan, a CJK Group company, to assume main global offprint production and author bill services for Wiley’s journal titles. Sheridan already serves
Why Branded Video Is a Must-Have Product for Publishers
In just under five years, custom content studios and creative labs have sprung up within major publishers to produce native or branded content that encompasses all platforms and vehicles for engagement. Among these, branded video tends to be top of
Can Spotify Help Fix Podcasting’s Biggest Challenges?
The initial flush of enthusiasm around Spotify’s Gimlet and Anchor acquisitions earlier this month should fade quickly into a more mixed—even queasy—feeling about where the podcasting market is headed for publishers. The news gave the podcasting medium a PR boost
How Gritty Understands His Audience, Flies on Social Media
Even before Gritty spent part of this Saturday night streaking in front of nearly 70,000 hockey fans in Lincoln Financial Field, the Flyers mascot laid a streak of lightning across social media with his irreverent debut in September 2018. Everything
Google Says it’s Fighting Misinformation, but How Hard?
Google recently presented a white paper at a digital-security conference in Germany, in which the search giant detailed all the steps it is taking across its various divisions—YouTube, Google News and Google Search—to fight misinformation and disinformation. The company said it is
‘Hard to Back Out’: Publishers Grow Frustrated by the Lack of Revenue From Apple News
Last year, Apple News brimmed with promise for publishers, offering an engaged, high-quality audience that seemed to do nothing but grow. Ad revenue wasn’t great, but at the start of 2018, most publishers assumed that would come around. One year later,
Endeavor Business Media Buys Several PennWell Titles from Clarion Events
Less than a year after acquiring B2B publisher PennWell Corp. as part of a bid to expand its presence in the United States, London-based trade show producer Clarion Events has divested some 20-plus PennWell media brands and related events considered
What’s Old and New in Content Amplification
For decades, readers have turned to National Geographic for its photography, its insights on the natural world or its detailed reports of archaeological findings, but rarely is the magazine considered a destination for sports-related content. Therefore, the Super Bowl doesn’t exactly