Establish and reconcile audience identity, unlock more first-party data, and deliver personalized experiences to your audience—all by using the technology you already have. Get the Email Audience Enrichment guide, and start doing more with your data.
Why The Washington Post Magazine Created an “All-Cover” Issue for Earth Day
“A successful magazine cover makes a statement,” wrote Richard Just, editor of The Washington Post Magazine, in a note accompanying the Sunday insert’s April 21 issue. “The subject being illustrated is worth your time and attention.” But for a topic
How to Effectively Notify Customers About a Data Breach
What once was an occasional security nightmare has become more frequent than many of us would like to admit. Following these best practices will ensure the best experience possible (given the situation) in order to restore your customers’ trust.
Magazines Find Breakthrough Efficiencies in the Pitching Process
Sponsored by Submittable By and large, magazines have adapted to the digital world. They’ve stabilized their workforce and continue to combat falling subscription rates. Yet, there are two areas where publishers are still adjusting to a new normal. First, the
ESPN The Magazine Will Shutter Its Print Edition After 21 Years
While the future of America’s biggest sports magazine remains an open question, its second-biggest will soon call it quits on print entirely. ESPN The Magazine will shutter its monthly print edition after September’s annual Body Issue, its parent company announced
Beer Advocate Magazine Ends Print Run
For craft beer enthusiasts, there are less than a handful of magazines devoted to their passion. Now, there’s one fewer. Earlier this month, Beer Advocate’s founders Jason and Todd Alstrom announced that were ceasing production of their print magazine after
Bonnier Promotes PopSci EIC Joe Brown to Lead 3 Additional Titles
Joe Brown, Popular Science’s editor-in-chief since 2016, is moving into the expanded role of VP, editorial director of the New York-based brands Saveur, Outdoor Life and Field & Stream, Bonnier Corp. announced on Tuesday. He is succeeding Anthony Licata, who
The Improper Bostonian Shutters After 28 Years
The Improper Bostonian, a regional lifestyle magazine, closed its doors on Thursday after 28 years in print. “While this news might be surprising, the company has had a great run and we’re hopefully leaving this incredible city better and brighter
Trusted Media Brands Taps Marketing and Sales Leadership | People on the Move
Trusted Media Brands made two executive appointments this week with the hires of Ronak Patel and Lora Gier as SVP of marketing and VP of sales, respectively. Patel, who most recently was the VP of marketing at fintech startup Afterpay,
How to Automate Email Personalization While Maintaining Creative Control
When you’re interacting with millions of email subscribers, the only way to personalize content for each person on your list is with automation. But within many organizations, the idea of giving a machine control over email content isn’t exactly an