The EU’s General Data Protection Regulation (GDPR) laid the foundation for privacy legislation in 2018. One of its key aims was to give consumers more control over their personal information and make users understand they have a choice when it
Hearst Names First VP of Experiential | People on the Move
Hearst Magazines named Liz Morley-Ehrlich as its first VP of experiential and brand partnerships. In this role, she will work to help the company’s portfolio of brands invest further into experiential events and diversify their revenue streams by producing multiplatform
Entertainment Weekly to Go Monthly Under New EIC, and More News & Notes
Entertainment Monthly Meredith Corp. announced Thursday a “reimagining” of its 29 year-old magazine Entertainment Weekly, reducing its print edition’s frequency to monthly in favor of heavier investment in its online platforms (though it will retain the Entertainment Weekly name) and replacing
Gus Wenner Is Following Through on His Vision for Rolling Stone
A lot has happened at Wenner Media over the past 2 years. Perhaps more than in its 50 years prior. The company was founded by Jann Wenner in 1967, when he launched the music weekly Rolling Stone. Thereafter, it grew
The Dos and Don’ts of an Email Migration
Migrating to a new email service provider (ESP) can be one of the most frustrating pursuits an email marketer can undertake. Unfortunately, this undertaking is increasingly common. A recent study by Return Path found “nearly one-quarter of study participants report
Press Release: Akadémiai Kiadó Partners with Sheridan PubFactory to Host All of Their Journals
Hanover, PA — Akadémiai Kiadó is relaunching their AKJournals publishing program―60+ peer-reviewed STM titles―on Sheridan PubFactory’s online hosting platform. Balázs Réffy, CEO, Akadémiai Kiadó said: “As the most prestigious STM publishing organization in Central and Eastern Europe, we are driven
Approaching Paid Subscription Growth Like It’s 2019
We have reached a point at which paid subscription growth, for many media companies, feels unattainable. I both vehemently disagree and, sadly, agree. There are more tools than ever for reaching larger audiences (the disagree part), yet, most of the
Core Functions of a CDP — and How to Choose the Right One
More media companies are investing in customer data platforms (CDPs) as they look to gather and monetize audience data. With the demand comes a growing number of CDP vendors, which increased by 60% last year, according to the Customer Data
Creatives Explain the New Definition of Magazines
NEW YORK—During the second annual ModMag NYC summit last week, organized by the London-based magazine shop and creative studio magCulture, creatives from across the industry attempted to answer one question: What is a magazine? Founder Jeremy Leslie led off the
Using Evergreen Content as an Audience Development Strategy
It’s not uncommon to hear from publishers, “what is the best tactic in audience development right now?” The answer we give is one that always applies despite trends, tools, and even new technology: good, quality content that your target audience