Media companies are increasingly turning to subscriptions and membership products to rely more on readers and less on advertising revenue. And with ever-tightening browser privacy controls and data regulation, publishers’ first-party data is becoming more valuable than ever. Enter Pico,
Reuters Names IDG Exec as New CMO | People on the Move
Reuters named Josh London as its new chief marketing officer, effective immediately. Most recently the CMO at IDG Communications, London will now be responsible for all aspects of marketing at the company, including leading product, field and brand marketing. He
How Magazine Publishers Are Cutting Print Costs to Improve Profits
Sponsored by Cummings Printing When it comes to improving profits at print magazines, there’s a tendency to focus on new ways of driving revenue. But while keeping a close eye on expenses can also have a significant impact on the
Bustle Digital Group Buys Nylon Magazine, Plans to Relaunch Print
Nylon, the alternative fashion and lifestyle magazine founded in 1999, was scooped up by Bustle Digital Group for an undisclosed sum on Thursday. Effective immediately, Nylon’s editorial and design teams will join BDG, including editor-in-chief Gabrielle Korn, who will remain
Texas Monthly Acquired by Billionaire Oil Heiress Randa Duncan Williams
Less than three years after its acquisition by private equity firm Genesis Park, Texas Monthly is changing hands once again. The Austin-based regional magazine confirmed Tuesday that it’s being purchased by billionaire oil heiress Randa Duncan Williams in a deal
10 Takeaways You Missed From Our Content Engagement Master Class
On June 18, some of the top practitioners in the industry from Atlantic Media, Bonnier, Meredith, TechTarget and Toast Media Group led a hands-on Master Class on content engagement at the Yale Club in Manhattan, where they discussed the new best practices
The Internet Cookie Is Dead, and Marketers Should Plan for a Content-First World
You’d be hard pressed to find anyone in the digital ad business who didn’t understand that the cookie’s days were numbered. But the news of Google Chrome’s privacy updates showed there are very few people willing to admit that the
3 Steps to Creating a Custom Research Offering
Research can be murky, but publishers enter the arena from a position of strength. They already own key connection points with the audience that can be used to engage in a reportable, statistically significant conversation. Here’s a three-step process publishers
Rise of the Super Aggregator and the User-Centric Experience
How do people really get their news today? They do a Google search. They go directly to the site of a publisher they know. They use a news aggregator and browse stories there. Reviewing data from Parse.ly, Nieman Labs suggests
5 Ways Digital Archives Can Supercharge Paywall Revenue
With advertising trending down for most print publications, publishers are eyeing paywalls with renewed interest. This whitepaper explores five successful methods of engaging your reader base with a compelling value proposition to convince them to pay for access.