Value through Technology and Service Innovation
While we celebrated our nation’s 243rd year of independence last week, many also mourned the death of a nearly 70-year-old American institution—Mad magazine. I, along with most, were jarred by the news. But if anybody is surprised, then they clearly
Before you can monetize an audience, you need to learn what motivates the people in it. The same holds true for retaining talent in a competitive industry like publishing – leaders must listen to employees and create environments where they
Building audience revenue starts with building audience relationships. In the Audience Development Solution Guide guide, you’ll learn how to turn your anonymous site visitors into known, engaged audiences, putting you on the path to lasting reader relationships.
Three top executives are out at ALM Media in what the company is describing as a change to its organizational structure. Chief marketing officer Carol Eversen, media division president Jay Kirsch and intelligence division president Andrew Neblett—all of whom joined
ALM Media, the New York-based B2B media and intelligence firm serving the legal and financial services industries, announced the addition of Jimi Li to its executive ranks as chief technology officer. Li arrives at ALM from Valence Marketing Infrastructure, the
Many legacy publishers are struggling for the same reasons that traditional, non-digitally native retailers did when DTC brands like Bonobos, Casper, and Warby Parker emerged. Look at the old guard of retailers – JCPenney, Macy’s, and Sears – and you’ll
Li joins ALM after serving as Partner & Co-Founder of Valence Marketing Infrastructure since 2018, where he served as a Martech expert, using a data-driven approach to help clients audit current state, design digital technology strategies, create a technical solution
Marketers’ most frequent martech stack aspiration is, “We want to create a Netflix-like experience.” That certainly sounds good, but what does “Netflix-like” actually mean, and what does it take to get there?
Meredith Corporation (NYSE: MDP; www.meredith.com) announced that Farah Zaman has been named Chief Privacy Officer, effective immediately. Zaman will be responsible for leading Meredith’s privacy compliance, education, and protection strategies across all businesses and locations.
Sheridan’s latest white paper – Building a Wildly Successful Media Sales Team – shares industry insights that will turn your good sales team into a great one. It’s free to download, yet priceless in terms of adding value to your